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Posts Tagged ‘vitaminwater’

An ode to my Vitamin Water Post

vitaminwater
Try it. Here is a concept commercial my team proposed during the pitch. Is this your card?

Online Branding By Glaceau

Glaceau is the line of products distributed by Energy Brands, Inc. The brand image behind Energy Brands, Inc, and Glaceau is to provide the alternative to ordinary bottled water. The marketing effort grew from 1996 into a success in 2005 which launched a new marketing category in the beverage industry called “enhanced water”.They are also noted for their humorous descriptions on bottles. Glacéau’s slogan is “hydrate responsibly”. Glaceau provides a branded house strategy within its brand portfolio mainly because of the rich similarities and consistency’s of...