Recently, brand agency, Komjuniti , conducted the first customer survey on SL residents or people who have spent a quality amount of time toying and living in SL. People and owners of brands are beginning to wonder if they really should place their brand in an online virtual world. Many others, even their competitors, have already done it. My own personal advice is not to place your brand right next to a bondage toy store. I mean, its like real life. Remember: Location, Location, Location. I wouldn’t imagine seeing a John Edwards headquarters in the “live entertainment” strip...

Voice in Second Life: Beta Test Opens! A private beta program on a test-grid for 1,000 users will be launched early in March before a Grid-wide beta trial. This will give current Second Life Residents the opportunity to explore the benefits of voice-enabled communication. A formal launch is scheduled for Q2, 2007. During the beta program Residents will be able to test the use of voice under three scenarios: Scenario 1 – Residents can teleport to voice-enabled land and automatically start speaking. The volume of speech is then modified according to their spatial relationship with others. Up...