An article I read in Adweek stuck my attention concerning the lackluster of Second Life. Constantine von Hoffman of Brandweek talks about the dissappointment of makreting that is going down in the virtual world. Businesses entering SL still have no clue what they should be doing. If I had a business, I wouldn’t have the attitude of “if we build it, they will come.” This notion is in no way possible for such a new media channel like SL. While making yummy lunch today, I noticed the Web site address on the new garden hot sauce I purchased. Good for them. Now I can learn more...