Nike id is full of motion, traditional dark grey color scheme, and simplistic flash components. It provides the consumer an ability to show their “team colors” so to speak and appeal to not only the “off-the-court attitude”, but also pushes on-the-court functionality by adding in clever copy and the team color options. When a potential customer or loyal branded consumer first enters the Web site, the main focal point under the masthead engages the audience directly into customizing a shoe based upon their favorite COLLEGE teams. I looked twice at the college team sport...