Designing Jacqueline DiMaria » Coke http://jacquelinedimaria.com advertising | design | production Thu, 09 Jun 2011 04:40:47 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The Judge’s Panel http://jacquelinedimaria.com/2007/01/the-judges-panel/ http://jacquelinedimaria.com/2007/01/the-judges-panel/#comments Wed, 31 Jan 2007 03:22:00 +0000 Jackie http://jacquelinedimaria.com/2007/01/the-judges-panel/ Subliminal messages never truly went away– we just filtered them out. They become more blatant in order to avoid FTC regulations; this is were product placement takes center stage (or the side of the stage in the corner of your screen somewhere). These meger messages may not be occurring like they did in old time movie theaters with the 1/8 of a second flash of an frosted Coke glass (or the dirty pornography in family films), yet these subtle messages are being brought to you by good ol’ product placement and branded entertainment. All the products and brands you see lightly flashed around on television and film these days are basically just sponsorships minus the extreme boasting.

This type of advertising is attacking your subconscious more then anything really. For instance, I was watching American Idol for the first time (yeah, the first time) and I noticed the judges all drinking from a.) shoddy plastic cups and then b.) shoddy plastic Coke branded cups. The average viewer or target audience is not paying close attention to what the judges are drinking. Half the time, our minds recognize that when judges are on a panel they are usually supplied with some sort of beverage (we don’t care what it is). Now, coke is making you care on American Idol. So red they are.

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