Two of my professors from recently attended the Virtual Worlds 2007 : The future of marketing and media conference in New York City to discover how businesses are measuring out. Or not measuring… They came back with full notebooks; each one loaded with statistics, cramed with businesses recent experiment and summariers off all the speakers and businesses concerning the long awaited ROI measurements. Still how do they measure? How do businesses measure and figure out there leads through SL dividing the amoiunt of time by the amount of $$$. Many said its not there yet. In one of the latest...