Sometimes I wonder how many people are come up with better creative work then the agencies themselves. When given the right training and program skills the consumers are coming up with almost identical, if not better, advertisements and designs then the big time agency players. Most of the time when user-generated content is raved about online or other media sources, authors hype them up more than what they really hold as far as execution–but one has to admit that user-generated content is matching up to the concept standards. Observances such as this can give the title of “freelance...

For the most part, not many people come across my blog on a daliy basis. In the beginning, I thought no one would stumble upon it at all. Until a blogger with the same topic interest of advergaming shot me an email. Three Melons found adcompass through a google search by looking for other advergaming blogs. By taging each one of my blog posts, I can indirectly direct people searching on the web for the topics I am rambling about(especially if they are utlizing google as an engine). So, I figured, hey why not tell more people about it… I am in sales promotions. I added a link to my blog as...

One would think with all the creatives, game designers, and minds full of expansive imagination capabilities that there would be awesome advertising in Second Life. Not so much. Although, this is very similar to what you would see in the 1st life; crappy Papyrus font usage for start-up businesses that do there own advertising/branding. Through, I predict that as more bigger companies set up shop in SL, then good 2D graphic design will start turning up. The 3-D animation is always wonderful, especially when you find a skilled game/graphic animator. In my experience thus far, Sprout Demina (me!),...

Along with checking email at the speed of light, web surfers are constantly finding themselves sucked into playing advergames. Causal gaming online has become an advertising phenomenon. Traditional media companies for all over are now beginning to launch advergaming campaigns on client product/company websites in order to boost web traffic. In research done by Forrester, nearly half of all gamers are between 30 and 59, and they prefer simple games, like Sudoku and Hearts to the more involved titles typical of video game consoles. Forrester also says online games appeal equally to both men and women....

AXE shower gel is highly well-known for it’s teaser X-rated advertising. It is perfect for the audience it wants to meet and everyone knows it. Men only wear nice scents to acquire women attention. Might as well cut to the chase. Here are two examples of award-winners from Cannes Lions International Advertising Festival. The first ad that ever caught my attention from Axe was the drainpipe commercials in the apartment building. It starts out with the camera filming a guy shower with axe shower gel and him rinsing it off with the water going down a center drain. The camera pans down to the...

Subliminal messages never truly went away– we just filtered them out. They become more blatant in order to avoid FTC regulations; this is were product placement takes center stage (or the side of the stage in the corner of your screen somewhere). These meger messages may not be occurring like they did in old time movie theaters with the 1/8 of a second flash of an frosted Coke glass (or the dirty pornography in family films), yet these subtle messages are being brought to you by good ol’ product placement and branded entertainment. All the products and brands you see lightly flashed...