Glaceau is the line of products distributed by Energy Brands, Inc. The brand image behind Energy Brands, Inc, and Glaceau is to provide the alternative to ordinary bottled water. The marketing effort grew from 1996 into a success in 2005 which launched a new marketing category in the beverage industry called “enhanced water”.They are also noted for their humorous descriptions on bottles. Glacéau’s slogan is “hydrate responsibly”. Glaceau provides a branded house strategy within its brand portfolio mainly because of the rich similarities and consistency’s of...

Nike id is full of motion, traditional dark grey color scheme, and simplistic flash components. It provides the consumer an ability to show their “team colors” so to speak and appeal to not only the “off-the-court attitude”, but also pushes on-the-court functionality by adding in clever copy and the team color options. When a potential customer or loyal branded consumer first enters the Web site, the main focal point under the masthead engages the audience directly into customizing a shoe based upon their favorite COLLEGE teams. I looked twice at the college team sport...

Self-Confidence Formula Think and Grow Rich is a classic motivational book. Written by Napoleon Hill and inspired by Andrew Carnegie, it was published in 1937 at the end of the Great Depression. 1. I know that I have the ability to achieve the object of my definite purpose in life, therefore I DEMAND of myself persistent, continuous action toward its attainment, and I here and now promise to render such action. 2. I realize the dominating thoughts of my mind will eventually reproduce themselves in outward, physical reality, therefore I will concentrate my thoughts, for 30 minutes daily, upon the...

Here is a apartment tour that I produced for Gateway Commons in Ithaca, NY. The purpose of this project was to give potiential Ithaca visitors and future citizens a glimpse into Ithaca’s downtown living geared towards graduate students, professors, young professionals, and the mature. It was created in iMovie and utilized iLife sound clips for background soundtrack. David Plaine was the Marketing Director on this project and Alex Belzer was the voice over narration. More information such as floor layouts in pdf format and other unique characteristics of the energy efficient apartment complex...

Guinness recently launched a new advertising strategy that blows all of those other neon beer signs and pointless key chain promotional pieces out of the keg line. Guinness wholesalers will be distributing the $25 unit(pictured above) onto bars that serve the Irish import from the bottle or can rather than from the tap. After Guinness is poured into a glass, the pint is placed on this, almost similar to the iPod dock charger, Surger device. The bartender pushes a button to activate sound waves, which course through the liquid creating gas bubbles and ultimately the familiar cascading effect typical...

Just because you put up a Web site doesn’t mean customers will flock to it—or even find it. So how do you let current and prospective customers know about your site and entice them to visit? Online marketing is the answer. As such, it plays a crucial role in the success of your Web site and your business. Successful online marketing gets the word out about your site, your product, and your company. It can attract new clients and help you communicate with existing customers. Best of all, it can be a very cost-effective way to grow your business online.

Throughout my semester, I dwelled in the depths of Second Life and encountered numerous ways in which media and brands enter people lives. Honestly, I do not remember the last time I saw an advertisement in a magazine . Nor, do I remember the last time I heard a radio commercial. As a 22-year-old rising senior in Integrated Marketing Communications , I should be paying more attention to traditional mediums of advertising. But, I don’t. Because I find myself wraped up in other means of advertising . I am not your typical Generation Yer ; you can reach me but it’s much harder to get me...