Is this your card?

http://jacquelinedimaria.com/wp-content/uploads/2010/02/cards.pdf (Author)ity: The Importance of Storytelling Advertisers need to be able to spin a yarn June 25, 2008 -By Simon Kelly Stories define us. Since early cave dwellers left their graffiti in Lascaux, listening to and telling stories have moved people. Stories are powerful: They give meaning and context to what would otherwise be a collection of easily forgettable facts. Stories invoke the imagination so that listeners begin to own them almost as much as the teller. In fact, there’s a growing body of research that points to the...

The bigger question in advertising is, “What do women want”? It is typically not, “What do men want?” The ease of answering this question could stem from the fact that it is my own personal opinion or the difference in complexity between men and women the reside in western cultures. Let’s go with both reasonings shall we? Men are simple. Sorry. I’m sorry, but you guys truly are. Most of you will agree with me on this… but I know a few men out there would beg to differ. Actually, most of the men I have dated were very in touch with their feminine sides...

Finally. Sprout does gardening. It finally makes sense now. With the lack of much to do after my 9-5, I decided to purchase a hoe. Actually, a friend bought me the hoe– a token of her affection towards my graduation. She believed that just renting a hoe would have been awfully too dirty and unsafe(and I no longer have health insurance to boot). After leading a helping hand to my best friend and her cute little herb garden, I took to my backyard with that hoe. The first strike mind you was in 100 degree weather.. needless to say it took me like 4 days to finish digging up the grass (with...

A new advertising medium released in Brussels entitled, Ashvertising, has been popping up outside of trendy establishments– ready to entertain any smoker the draws near. From my personal social smoker point of view, I think it is totally a conversation piece or conversation holder for any two people or party hanging around outside. How many times have you “gone out for a smoke” ready to be entertained. Especially, since you are being forced out into the street because your grossing everyone else out. Selling points for business owners:1.) You don’t have to clean up cigarette...

Ideas. They’re at the heart of every creative process. However, almost no really good ideas are flashes of inspiration. They may start that way—a single glimmer of something special—but in order to work, they need to be honed. Like a really good cheese, they need to mature. Indeed, the “flash of inspiration” idea—the Eureka moment—is only part of a longer process that, if ignored, will see most ideas simply fizzle out. So, how do you “have” ideas? Sit about and wait for them to pop into your head? If only most of us had the luxury to do so. No, for most of us, ideas have to be...

Here is an article I wrote that was published by Ithaca College’s Fuse Magazine, a student-written publication for prospective students and their families. Sharing real student photos and stories and to provide honest, accurate student perspectives on Ithaca’s academic programs, people, and campus life. Virtual Learning Video game junkies rejoice! Virtual worlds are not just for after school anymore—now they’re part of it. Second Life has made its way into the classroom at Ithaca, where students in the integrated marketing communications program have been exploring its impact...

Diageo is a world’s leading premium drinks business with vast collection of beverage alcohol brands across spirits, wine and beer categories. One of these prominent brands includes the famous Tanqueray Gin(Number 1 Inported Gin in the US). Although not one of their key categories, Tanqueray has become a very popular brand within their umbrella brand equity and portfolio in the North American market. Tanqueray.com was designed primarily for experiential users. I don’t think task users would need to visit this site for anything. Task users would be more inclined to visit Diageo.com...

“You’re moderate on extroversion. In today’s workplace, this puts you in the middle regarding this sought-after trait. Introducing yourself, meeting different people and being part of a team are OK for you; you’re not perceived as shy. While you don’t crave the opportunity to lead meetings or initiate contact with unfamiliar people, you can do it if asked. Your personal network is of average size. Generally, though not always, others can read your emotions and know where you stand. You’ll achieve greatest success in jobs — such as healthcare, legal work, consumer research...

Glaceau is the line of products distributed by Energy Brands, Inc. The brand image behind Energy Brands, Inc, and Glaceau is to provide the alternative to ordinary bottled water. The marketing effort grew from 1996 into a success in 2005 which launched a new marketing category in the beverage industry called “enhanced water”.They are also noted for their humorous descriptions on bottles. Glacéau’s slogan is “hydrate responsibly”. Glaceau provides a branded house strategy within its brand portfolio mainly because of the rich similarities and consistency’s of...