Where was it? Designing with type class at the School of Visual Arts with professor/typographer, Ed Benguiet. The Details Students were assigned various typography projects throughout the intensive semester course. Topics and design problems consisted from speed kerning, poster jobs, biforms, decorative logos, and utilizing negative space. My Roles + Typographer + Graphic Designer Type Design 1 2 3 4

Where was it? On your mobile phone within various target-relevant mobile Web sites and apps such as Disney, MSNBC, and JiWire. All banners were strategically tailored to each media thus to capture individual attentions. The Details Every banner spoke individually to mobile users depending on which media they were displayed. Some touted the new features within Microsoft Excel while other highlighted the usability within the entire Office 2010 suite itself. My Roles + Mobile Designer 1 2 3 4 5 6 7 8

Client and Campaign Panadol (Australian site) Medium Web My Roles + Visual Design (Headers and Call Outs) + Photo retouching + Image Optimization 1 2 3

Where was it? Large scale materials were created for the Aetna AARP trade show showcased in Orlando, FL at the 50+ convention. The Details The creative was produced to capture attention of men and mostly women exploring the activities in the convention hall. The boldness of purple and green was purposely utilized through-out the materials to stand out among the venders. My Roles + Visual Design + Concept Collaboration 1 2 3

Client and Campaign Aetna – Healthy Food Fight Campaign The Details Created multiple size ad banners in order to promote Aetna’s healthy food fight taking place in major U.S. cities. Banners were optimized based on demographic location of the user. My Roles + Graphic Design 1 2 3 4 5 6 7 8 9 10 

iPad interactive TV app powered by CloudTV™ from ActiveVideo Networks on Vimeo.

Try it. Here is a concept commercial my team proposed during the pitch. Is this your card?

The Details As account manager co-leading a class of 20 we made 22 Loud. We researched, analyzed, strategized, designed, and produced a 360 advertising pitch for AOL in the AAF National Advertising Student Competition. Judged by ad industries leading professionals as well as the client, AOL– we received a 10 out of 10 from the client and received a respectable 4th place in D2 with our emotional concept, Beyond the Send. Medium 360 Activation: Print, Outdoor, Digital, WOM, PR, TV My Role + Brand Strategy + Presenter + Research + Art Direction + Graphic Design + Print Production Honors 4th...

http://jacquelinedimaria.com/wp-content/uploads/2010/02/cards.pdf (Author)ity: The Importance of Storytelling Advertisers need to be able to spin a yarn June 25, 2008 -By Simon Kelly Stories define us. Since early cave dwellers left their graffiti in Lascaux, listening to and telling stories have moved people. Stories are powerful: They give meaning and context to what would otherwise be a collection of easily forgettable facts. Stories invoke the imagination so that listeners begin to own them almost as much as the teller. In fact, there’s a growing body of research that points to the...

The Details Created music promotions and advertising materials for popular social venue in Downtown Ithaca, NY. The print materials were leveraged at the venue, at patron orientated events, and digitally through their Facebook page, myspace page, e-newsletter, and the lounge’s cocktail blog. Noteworthy 40% of the print materials produced for music updates were tailored for template use in order to make easy revisions for the following months. Additionally, the “web” print piece required multiple copies as patrons loved interacting with the poster by writing in their own connections. 1 2 3 4 5 6 7