a. New York, NY
l. www.linkedin.com/in/jdimaria
To create effective, intelligent design strategies contrived from essential client goals while performing in a progressive, fortified, & creatively-driven environment.
Visual designer and advertising creative with a multiple disciplinary cultivation in project management and post-production. 3+ years of professional experience in print, digital, and interactive television environments. Versed for delivering elaborate projects, managing framework, and aligning goals. Routinely recognized for visual proficiency, self-discipline, and systematic thinking.
- Handle and create daily site design requests and updates while effectively balancing large scale redesign initiatives
- Develop elaborate advertiser branding concepts and weekly show promotions for marketing team
- Reconstruct site modules and social media design identities to align with new branding objectives for mobile, web
- Execute weekly broadcast projects for site takeovers, show newsletters, sitelets and banner animations
- Collaborate with CDs and Jr. ADs on inventing interactive ad units, site layout concepts, storyboards, and presentations
- Create original trade show materials from concept to execution, assist in organizing deliverables with AD and account team
- Develop and originate mobile ad unit designs, assist CD with vender specs and media placement ideas
- Design and revitalize Web site call outs, animated site headers, and monthly upsell emails with copywriter and AD
- Strategically assemble numerous site images; execute retouching to present consistant branding with imagery
- Instituted, designed, and managed campaigns on tight deadlines, both individually and in team environments
- Balanced cross-department responsibilities including creative strategy sessions, interactive design, wireframing, project management, storyboarding, post-production and 2D animation, presenting, and prototyping
- Spearheaded post-production and design teams; responsible for art direction, editing, and meeting rigorous deadlines
- Generated interactive design concepts for new business pitches (successfully acquired: TD Ameritrade, Tylenol)
- Effectively engineered application execution plans with vendors, cable networks, coders, and game developers
- Advised and managed Jr. Designers in experience design development & daily work flows
- Advocated creative strategy sessions, pilot design methods, build experience design interfaces
- Share and participate in Unilever IAT brainstorming and brand planning (main accounts: Axe and Degree)
- Co-managed agency creative services including art direction of digital campaigns
- Created design concepts, interaction layouts and visual style guides; wrote basic CSS for web development team
- Worked within multiple departments such as SEO while prioritizing effectively within individual responsibilities
- Completed four projects weekly consisting of rich media banners, landing pages, e-mail creatives, WordPress layouts, and flash/after effects animations
Education
Best Performance Statistic, Brightline iTV EDA Award (Client: Degree), 2009
Best Experience Design, Brightline iTV EDA Award, (Client: Axe), 2009
Best in Show, Creative Media Award, Axe Chocolate, Role: Animation (Client: Axe), 2009
4th Place, AAF NSAC (Role: Presenter, Account Manger) (Client: Aol), 2008
Roy H. Park School’s Contribution to IMC Award, Ithaca College, 2008
Finalist, Great Valley Business Plan Competition (eMerge, Inc), 2005
