Jacqueline DiMaria
a. Brooklyn, NY
p. 347.464.8551
Core Objective
To create effective, intelligent design strategies contrived from essential client goals while performing in a progressive, fortified, & creatively-driven environment.
Professional Profile
Visual designer and advertising creative with a multiple disciplinary cultivation in project management and post-production. 3+ years of professional experience in print, digital, and interactive television environments. Versed for delivering elaborate projects, managing framework, and aligning goals. Routinely recognized for visual proficiency, self-discipline, and systematic thinking.
Experience Designer // Brightline iTV
New York, NY, 08.2008 – Present
• Institute, design, and manage campaigns on tight deadlines, both individually and in team environments
• Balance cross-department responsibilities including creative strategy sessions, interactive design, wireframing, project management, storyboarding, post-production and 2D animation, presenting, and prototyping
• Spearhead post-production and design teams; responsible for art direction, editing, and meeting rigorous deadlines
• Generate interactive design concepts for new business pitches (successfully helped acquire: Burger King,
TD Ameritrade, Tylenol, and Jim Beam)
• Effectively engineer application execution plans with vendors, cable networks, coders, and game developers
• Advise and manage Jr. Designers in experience design development & daily work flows
• Advocate creative strategy sessions, pilot design methods, build experience design interfaces
• Share and participate in Unilever IAT brainstorming and brand planning (main accounts: Axe and Degree)
Web Designer // PepperJam/GSI Commerce
Wilkes-Barre, PA, 04.2008 – 07.2008
• Co-managed agency creative services including art direction of digital campaigns
• Created design concepts, interaction layouts and visual style guides; wrote basic CSS for web development team
• Worked within multiple departments such as SEO while prioritizing effectively within individual responsibilities
• Completed four projects weekly consisting of rich media banners, landing pages, e-mail creatives, WordPress layouts, and flash/after effects animations
Co-Business Owner // Emerge Inc.
Scranton, PA, 04.2005 – 03.2006
• Pioneered advertising and brand identity for eMerge including logo and brand personality design
• Managed inventory, developed business plan, and presented pitches to prospective clients and venture capitalists
Brands
Unilever Brands
Axe, Degree Men, Suave, Bertolli
Other Major Brands
TD AMERITRADE, Tylenol, Jim Beam, Just For Men
Freelance Work
Ithaca Rentals, Rhino Media, Roy H. Park School of Communications, Really Cooking Cafe, Felicia’s Atomic Lounge, Doggie Brew, David Plaine Consultants, Communique Design, Finger Lakes Film Festival
BS in Integrated Marketing Communications
Ithaca College • Awarded May 2008
AS in Advertising Design
Luzerne CCC • Awarded May 2006
Design Tools
Adobe Photoshop, After Effects, Illustrator, InDesign, Encore, Flash, Dreamweaver
Apple Final Cut Pro, Motion, DVD Studio Pro, Compressor, Live Type, Keynote, Pages, Microsoft Office
Sony DVW 500 DigiBeta Deck, Tape Library Management, A/V Correction, WordPress, CSS, HTML, FTP Servers, Visio
Honors
Best Performance Statistic EDA Award, Brightline iTV (Client: Degree ), 2009
Best Experience Design EDA Award, Brightline iTV (Client: Axe), 2009
Best in Show, Creative Media Award for Digital TV campaign (Client: Axe), 2009
4th Place, AAF NSAC (Role: Presenter, Account Manger, Creative) (Client: Aol), 2008
Roy H. Park School’s Contribution to IMC Award, Ithaca College, 2008
1st Place runner up, Great Valley Business Plan Competition (eMerge, Inc), 2005