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About Me

Jacqueline DiMaria
a. New York, NY
p. 347.464.8551
t. @sproutologist
l. www.linkedin.com/in/jdimaria

Core Objective

To create effective, intelligent design strategies contrived from essential client goals while performing in a progressive, fortified, & creatively-driven environment.

Professional Profile

Visual designer and advertising creative with a multiple disciplinary cultivation in project management and post-production. 3+ years of professional experience in print, digital, and interactive television environments. Versed for delivering elaborate projects, managing framework, and aligning goals. Routinely recognized for visual proficiency, self-discipline, and systematic thinking.

Interactive Designer  //  ABC News
New York, NY,  11.2010 – Present (freelance)
  • Handle and create daily site design requests and updates while effectively balancing large scale redesign initiatives
  • Develop elaborate advertiser branding concepts and weekly show promotions for marketing team
  • Reconstruct site modules and social media design identities to align with new branding objectives for mobile, web
  • Execute weekly broadcast projects for site takeovers, show newsletters, sitelets and banner animations
Associate, Art Director  //  G2 Worldwide
New York, NY,  05.2010 – 10.2010 (freelance)

  • Collaborate with CDs and Jr. ADs on inventing interactive ad units, site layout concepts, storyboards, and presentations
  • Create original trade show materials from concept to execution, assist in organizing deliverables with AD and account team
  • Develop and originate mobile ad unit designs, assist CD with vender specs and media placement ideas
  • Design and revitalize Web site call outs, animated site headers, and monthly upsell emails with copywriter and AD
  • Strategically assemble numerous site images; execute retouching to present consistant branding with imagery

Experience Designer  //  Brightline iTV
New York, NY, 08.2008 – 05.2010

  • Instituted, designed, and managed campaigns on tight deadlines, both individually and in team environments
  • Balanced cross-department responsibilities including creative strategy sessions, interactive design, wireframing, project management, storyboarding, post-production and 2D animation, presenting, and prototyping
  • Spearheaded post-production and design teams; responsible for art direction, editing, and meeting rigorous deadlines
  • Generated interactive design concepts for new business pitches (successfully acquired: TD Ameritrade, Tylenol)
  • Effectively engineered application execution plans with vendors, cable networks, coders, and game developers
  • Advised and managed Jr. Designers in experience design development & daily work flows
  • Advocated creative strategy sessions, pilot design methods, build experience design interfaces
  • Share and participate in Unilever IAT brainstorming and brand planning (main accounts: Axe and Degree)

Web Designer  //  PepperJam, a GSI Commerce company
Wilkes-Barre, PA, 04.2008 – 07.2008

  • Co-managed agency creative services including art direction of digital campaigns
  • Created design concepts, interaction layouts and visual style guides; wrote basic CSS for web development team
  • Worked within multiple departments such as SEO while prioritizing effectively within individual responsibilities
  • Completed four projects weekly consisting of rich media banners, landing pages, e-mail creatives, WordPress layouts, and flash/after effects animations


Education

BS in Integrated Marketing Communications
Ithaca College • Awarded May 2008

AS in Advertising Design
Luzerne CCC • Awarded May 2006

Design Tools

Adobe Photoshop, After Effects, Illustrator, InDesign, Encore, Flash, Dreamweaver
Apple Final Cut Pro, Motion, DVD Studio Pro, Compressor, Live Type, Keynote, Pages
Sony DVW 500 DigiBeta Deck, Tape Library Management, A/V Correction, WordPress, CSS, HTML, FTP Servers, Visio

Honors

Multicultural Gold Medal, IAB MIXX Award, Degree Futbol, Role: Art Director (Client: Degree), 2010
Best Performance Statistic, Brightline iTV EDA Award (Client: Degree), 2009
Best Experience Design, Brightline iTV EDA Award, (Client: Axe), 2009
Best in Show, Creative Media Award, Axe Chocolate, Role: Animation (Client: Axe), 2009
4th Place, AAF NSAC (Role: Presenter, Account Manger) (Client: Aol), 2008
Roy H. Park School’s Contribution to IMC Award, Ithaca College, 2008
Finalist, Great Valley Business Plan Competition (eMerge, Inc), 2005