The Details

Concept campaign produced for Scott’s new product Extra Soft, visuals and copy were invented to tout the new products ability to be soft everywhere and define the word’s purpose. Additionally, visuals and copy were meant to hero softness and adapt to every media–from Rolling Stone to MacWorld.

My Role

+ The Pitch
+ Creative Direction
+ Art Direction & Copy
+ Graphic Design

Honors

Best Campaign Concept, 2006, Luzerne CCC Art Department