AIM: Beyond the Send

[client]

AOL

[Campaign]

AIM

[Project Overview]

As account manager co-leading a class of 20 we made 22 Loud. We researched, analyzed, strategized, designed, and produced a 360 advertising pitch for AOL in the AAF National Advertising Student Competition. Judged by ad industries leading professionals as well as the client, AOL–received a 10 out of 10 from the client and received a respectable 4th place in D2.

[Medium]

360 Activation: Print, Outdoor, Digital, WOM, PR, TV

[My Role]

Brand Strategy + Presenter + Research + Art Direction + Graphic Design + Print Production

[Honors]

4th Place, AAF National Student Advertising Competition, 2008, Ithaca College
(Received a 10/10 from Aol client representative)