[client] AOL [Campaign] AIM [Project Overview] As account manager co-leading a class of 20 we made 22 Loud. We researched, analyzed, strategized, designed, and produced a 360 advertising pitch for AOL in the AAF National Advertising Student Competition. Judged by ad industries leading professionals as well as the client, AOL–received a 10 out of 10 from the client and received a respectable 4th place in D2. [Medium] 360 Activation: Print, Outdoor, Digital, WOM, PR, TV [My Role] Brand Strategy + Presenter + Research + Art Direction + Graphic Design + Print Production [Honors] 4th Place,...

http://jacquelinedimaria.com/wp-content/uploads/2010/02/cards.pdf (Author)ity: The Importance of Storytelling Advertisers need to be able to spin a yarn June 25, 2008 -By Simon Kelly Stories define us. Since early cave dwellers left their graffiti in Lascaux, listening to and telling stories have moved people. Stories are powerful: They give meaning and context to what would otherwise be a collection of easily forgettable facts. Stories invoke the imagination so that listeners begin to own them almost as much as the teller. In fact, there’s a growing body of research that points to the...

[client] Scott [Campaign] Concept Campaign [Medium] Print and Outdoor [My Role] Creative Direction + Copy + Graphic Design [Honors] Best Campaign Concept, 2006, Luzerne CCC Art Department 1 2 3

[client] Rogaine [Campaign] Concept Campaign [Medium] Print [My Role] Creative Direction +  Copy + Graphic Design + Animation 1 2 3