The Details As account manager co-leading a class of 20 we made 22 Loud. We researched, analyzed, strategized, designed, and produced a 360 advertising pitch for AOL in the AAF National Advertising Student Competition. Judged by ad industries leading professionals as well as the client, AOL– we received a 10 out of 10 from the client and received a respectable 4th place in D2 with our emotional concept, Beyond the Send. Medium 360 Activation: Print, Outdoor, Digital, WOM, PR, TV My Role + Brand Strategy + Presenter + Research + Art Direction + Graphic Design + Print Production Honors 4th...

http://jacquelinedimaria.com/wp-content/uploads/2010/02/cards.pdf (Author)ity: The Importance of Storytelling Advertisers need to be able to spin a yarn June 25, 2008 -By Simon Kelly Stories define us. Since early cave dwellers left their graffiti in Lascaux, listening to and telling stories have moved people. Stories are powerful: They give meaning and context to what would otherwise be a collection of easily forgettable facts. Stories invoke the imagination so that listeners begin to own them almost as much as the teller. In fact, there’s a growing body of research that points to the...

The Details Concept campaign produced for Scott’s new product Extra Soft, visuals and copy were invented to tout the new products ability to be soft everywhere and define the word’s purpose. Additionally, visuals and copy were meant to hero softness and adapt to every media–from Rolling Stone to MacWorld. My Role + The Pitch + Creative Direction + Art Direction & Copy + Graphic Design Honors Best Campaign Concept, 2006, Luzerne CCC Art Department 1 2 3

The Details Relating to men through visual clues that there may be a problem–Rogaine can supply the solution. Executed utilizing knowledge of men skimming through various magazines like Men’s Health and Esquire, white space was leveraged to highlight the villain. My Role + Creative Strategy + The Pitch + Art Direction & Copy + Graphic Design 1 2 3