The Details Created music promotions and advertising materials for popular social venue in Downtown Ithaca, NY. The print materials were leveraged at the venue, at patron orientated events, and digitally through their Facebook page, myspace page, e-newsletter, and the lounge’s cocktail blog. Noteworthy 40% of the print materials produced for music updates were tailored for template use in order to make easy revisions for the following months. Additionally, the “web” print piece required multiple copies as patrons loved interacting with the poster by writing in their own connections. 1 2 3 4 5 6 7