Smokers get there own personal TV??

A new advertising medium released in Brussels entitled, Ashvertising, has been popping up outside of trendy establishments– ready to entertain any smoker the draws near. From my personal social smoker point of view, I think it is totally a conversation piece or conversation holder for any two people or party hanging around outside. How many times have you “gone out for a smoke” ready to be entertained. Especially, since you are being forced out into the street because your grossing everyone else out.

Selling points for business owners:
1.) You don’t have to clean up cigarette butts anymore. Or you can just buy regular ash trays for around $5.00.
2.) Clearly, it does make your establishment look soo much more cutting-edge. I’ll have to say that one.
3.) Makes for interesting and distracting moments for customers and/or employees.. hmm well I wouldn’t want me employees to be distracted.. and I wouldn’t want my customers glued to the Ash-Tube– they would stop getting drinks!
4.) ..Then again who stops getting drinks?
5.) Oh, and free installation. Nice.

Selling points for advertisers:
1.) If you have a lot of respondents who smoke from your clients’ surveys this may just be a cool option. I can just picture all the startling ad spots now.. that say stuff like “Hey you! Yeah You the one with the cigarette!” Ok, that would never happen haha.
2.) Really good targeting.
3.) Your target market likes to smoke.
4.) Your target market is so obsessed with TV it will watch it anywhere at anytime. Especially, when they are standing around aimlessly for 10 minutes.
5.) It’s something new for your media team to buy?? =)

I’d like to see how it would do in NYC or perhaps south Philadelphia? I would imagine the damage would be unmanageable.