The bigger question in advertising is, “What do women want”? It is typically not, “What do men want?” The ease of answering this question could stem from the fact that it is my own personal opinion or the difference in complexity between men and women the reside in western cultures. Let’s go with both reasonings shall we? Men are simple. Sorry. I’m sorry, but you guys truly are. Most of you will agree with me on this… but I know a few men out there would beg to differ. Actually, most of the men I have dated were very in touch with their feminine sides...

Finally. Sprout does gardening. It finally makes sense now. With the lack of much to do after my 9-5, I decided to purchase a hoe. Actually, a friend bought me the hoe– a token of her affection towards my graduation. She believed that just renting a hoe would have been awfully too dirty and unsafe(and I no longer have health insurance to boot). After leading a helping hand to my best friend and her cute little herb garden, I took to my backyard with that hoe. The first strike mind you was in 100 degree weather.. needless to say it took me like 4 days to finish digging up the grass (with...

A new advertising medium released in Brussels entitled, Ashvertising, has been popping up outside of trendy establishments– ready to entertain any smoker the draws near. From my personal social smoker point of view, I think it is totally a conversation piece or conversation holder for any two people or party hanging around outside. How many times have you “gone out for a smoke” ready to be entertained. Especially, since you are being forced out into the street because your grossing everyone else out. Selling points for business owners:1.) You don’t have to clean up cigarette...

Ideas. They’re at the heart of every creative process. However, almost no really good ideas are flashes of inspiration. They may start that way—a single glimmer of something special—but in order to work, they need to be honed. Like a really good cheese, they need to mature. Indeed, the “flash of inspiration” idea—the Eureka moment—is only part of a longer process that, if ignored, will see most ideas simply fizzle out. So, how do you “have” ideas? Sit about and wait for them to pop into your head? If only most of us had the luxury to do so. No, for most of us, ideas have to be...