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Archive for March, 2008

Diageo’s Fabulous Tanqueray Gin

Diageo is a world’s leading premium drinks business with vast collection of beverage alcohol brands across spirits, wine and beer categories. One of these prominent brands includes the famous Tanqueray Gin(Number 1 Inported Gin in the US). Although not one of their key categories, Tanqueray has become a very popular brand within their umbrella brand equity and portfolio in the North American market. Tanqueray.com was designed primarily for experiential users. I don’t think task users would need to visit this site for anything. Task users would be more inclined to visit Diageo.com...

How outgoing am I (according to Monster.com ha!)

“You’re moderate on extroversion. In today’s workplace, this puts you in the middle regarding this sought-after trait. Introducing yourself, meeting different people and being part of a team are OK for you; you’re not perceived as shy. While you don’t crave the opportunity to lead meetings or initiate contact with unfamiliar people, you can do it if asked. Your personal network is of average size. Generally, though not always, others can read your emotions and know where you stand. You’ll achieve greatest success in jobs — such as healthcare, legal work, consumer research...