Two of my professors from recently attended the Virtual Worlds 2007 : The future of marketing and media conference in New York City to discover how businesses are measuring out. Or not measuring… They came back with full notebooks; each one loaded with statistics, cramed with businesses recent experiment and summariers off all the speakers and businesses concerning the long awaited ROI measurements. Still how do they measure? How do businesses measure and figure out there leads through SL dividing the amoiunt of time by the amount of $$$. Many said its not there yet. In one of the latest...

An article I read in Adweek stuck my attention concerning the lackluster of Second Life. Constantine von Hoffman of Brandweek talks about the dissappointment of makreting that is going down in the virtual world. Businesses entering SL still have no clue what they should be doing. If I had a business, I wouldn’t have the attitude of “if we build it, they will come.” This notion is in no way possible for such a new media channel like SL. While making yummy lunch today, I noticed the Web site address on the new garden hot sauce I purchased. Good for them. Now I can learn more...

The “Got Milk” advertising campaign made advertising look pretty sweet for a while. The infamous Aaron Burr commercial I believe will never be forgotten. I mean, this guy REALLY desperately needed a nice cold soothing glass of milk. This “got milk?” was also one of the concepts with the most novelist expression. It even stresses out the emotional type viewers. I felt for the guy even. One thing I truly do NOT fancy about good advertising is when some smarty pants consumes the idea and they puke it back out onto $19.99 T-Shirts and matching bumper stickers. I witnessed...

I miss my manual cam… Imsprout : Flickr

Sometimes I wonder how many people are come up with better creative work then the agencies themselves. When given the right training and program skills the consumers are coming up with almost identical, if not better, advertisements and designs then the big time agency players. Most of the time when user-generated content is raved about online or other media sources, authors hype them up more than what they really hold as far as execution–but one has to admit that user-generated content is matching up to the concept standards. Observances such as this can give the title of “freelance...

One would think with all the creatives, game designers, and minds full of expansive imagination capabilities that there would be awesome advertising in Second Life. Not so much. Although, this is very similar to what you would see in the 1st life; crappy Papyrus font usage for start-up businesses that do there own advertising/branding. Through, I predict that as more bigger companies set up shop in SL, then good 2D graphic design will start turning up. The 3-D animation is always wonderful, especially when you find a skilled game/graphic animator. In my experience thus far, Sprout Demina (me!),...

For the most part, not many people come across my blog on a daliy basis. In the beginning, I thought no one would stumble upon it at all. Until a blogger with the same topic interest of advergaming shot me an email. Three Melons found adcompass through a google search by looking for other advergaming blogs. By taging each one of my blog posts, I can indirectly direct people searching on the web for the topics I am rambling about(especially if they are utlizing google as an engine). So, I figured, hey why not tell more people about it… I am in sales promotions. I added a link to my blog as...