Advergaming is on High Demand

Along with checking email at the speed of light, web surfers are constantly finding themselves sucked into playing advergames. Causal gaming online has become an advertising phenomenon. Traditional media companies for all over are now beginning to launch advergaming campaigns on client product/company websites in order to boost web traffic.

In research done by Forrester, nearly half of all gamers are between 30 and 59, and they prefer simple games, like Sudoku and Hearts to the more involved titles typical of video game consoles. Forrester also says online games appeal equally to both men and women. If you think about it, how many times do you or have passes a co-worker in the office and they were playing the good ol’ solitaire or some other game just enough to keep their minds active, yet countine to procrastinate?

Sure, situations like this happen more in a college dormitory rather the office. Yet, adults still find themselves sitting down to do important research on competitors and then all of a sudden they are playing fly swatter. According to comScore Media Metrix, Yahoo! Games brought in 21 million unique members back in January. One would like to believe that their employees have no time for games, but really they find the time.

The Wall Street Journal Online is where I was inspired to spit thoughts about adults loving games. You can read the full article here (members only). Magazine websites such as Cosmopolitian, Esquire, Good Housekeeping, and Harper’s Bazaar acquired a two-year agreement with online game developer, Arkadium Inc. to design a plethora of games to Hearst Corp.’s publications web sites because they believe it will boost ad sales. They are not off track by any means. If a reader of a magazine decides to visit the web site, chances are they may be searching for more entertainment. They have done enough reading, so give them something else for their visual pleasure.