Along with checking email at the speed of light, web surfers are constantly finding themselves sucked into playing advergames. Causal gaming online has become an advertising phenomenon. Traditional media companies for all over are now beginning to launch advergaming campaigns on client product/company websites in order to boost web traffic. In research done by Forrester, nearly half of all gamers are between 30 and 59, and they prefer simple games, like Sudoku and Hearts to the more involved titles typical of video game consoles. Forrester also says online games appeal equally to both men and women....

AXE shower gel is highly well-known for it’s teaser X-rated advertising. It is perfect for the audience it wants to meet and everyone knows it. Men only wear nice scents to acquire women attention. Might as well cut to the chase. Here are two examples of award-winners from Cannes Lions International Advertising Festival. The first ad that ever caught my attention from Axe was the drainpipe commercials in the apartment building. It starts out with the camera filming a guy shower with axe shower gel and him rinsing it off with the water going down a center drain. The camera pans down to the...